She Matters: Women who broke the stereotypes

She Matters
08 Mar 2020


International Women’s Day (IWD) is a global celebration of the economic, cultural, political and social achievements of women. This year’s theme for International Women’s Day (8 March) is, “I am Generation Equality: Realizing Women’s Rights”. 

The year 2020 is a pivotal year for advancing gender equality worldwide. It marks several galvanizing moments in the gender equality movement: Twenty-five years since the adoption of the Beijing Declaration and Platform for Action - a progressive roadmap for gender equality,  a five-year milestone towards achieving the Sustainable Development Goals; the 20th anniversary of UN Security Council resolution 1325 on women, peace, and security; and the 10th anniversary of UN Women’s establishment.

This day we take time to reflect on progress made, to call for change and to celebrate acts of achievements and courage by ordinary women who have played an extraordinary role in the history of their countries and communities. We also take action for equality.

While recognise that change has been seen, we also know that it has been agonizingly slow for economies and communities to thrive. Multiple obstacles remain unchanged in law and in culture. Women and girls continue to be undervalued; they work more and earn less and have fewer choices, and experience multiple forms of violence at home and in public spaces. 

International Women’s Day 2020 reminds us that we have the power to make an actionable change within our areas of interest. This week “V” is using the occasion to champion our very own powerhouse ladies sing their praises for the value they have brought to the brand, community and wellness industry. 

“The way to move people is not on the grand scale of days like this, but it’s the minutiae. “What is your job? What is your community? What is your family? What change would you like to see? The way to push through is to make it incredibly personal — what is the change you want to see in your own life and how can this global movement help you to make that change?” AMY RICHARDS